SARDEGNA MED FEST

PARTNER: WWF ITALY

The MEDFEST, held from 25 to 28 October, in Olbia (Italy) has been conceived to go beyond the traditional concept of a trade fair and position itself as a truly strategic B2B platform for the Mediterranean. The event aims to attract investment, foster synergies and open new business opportunities between companies, institutions and international stakeholders. At the same time, it seeks to highlight the Mediterranean’s rich biodiversity, bringing together business, sustainable tourism and agri-food in a single connected ecosystem with tangible media, commercial and tourism impact.

As part of the event, WWF Italy curated a four-day general public-oriented exhibition dedicated to sharks. Large life-sized silhouettes, informative installations and interactive elements such as a 3D shark and QR code panel engaged visitors and encouraged social sharing. To further promote the Prometheus project, we also distributed one thousand leaflets and developed a set of visual assets that ensured high visibility and outreach throughout the event.

In addition, as part of the Medfest Young Day, WWF organized several guided visits and tours designed to engage younger audiences. These

activities allowed participants to explore key themes of marine conservation and sustainable practices in an interactive and educational way, further strengthening awareness and participation among the next generation.